The ‘what’ I will let you decide yourself, but since you’re looking to build a service based business, I would not be a good fan if I didn’t recommend the following books:

DotCom Secrets & 30Days books from Russell Brunson (other books as well, but these are a great starting point).

$100M Offers & Leads from Alex Hormozi.

The books are not tied to ‘services’, though are perfect if you’re starting out with the idea of actually providing value to your customers.

Hi! The great thing about being an entrepreneur is that there is no wrong (I mean, ethically there might be, not talking about that here :D ). How creative can you get aquiring business?

Paid ads are a great way to get quick and (in the beginning) cold traffic. After a little while you can start retargeting these people to increase conversions. It might be good to know that the higher the conversion value, the more money you can spend to aquire new customers. So upsels / order bumps help with creating a bigger budget for advertising.

Hi! You mentioned in a comment that your school might not be a great place for connections, but since you’re there yourself, there definitely might be more people with similar goals and interests.

So I definitely agree with what dewster23 mentioned about it being a great way to connect. But other than school, maybe you can search for events/seminars where making connections is a bit easier.

Starting a business while studying imo creates a situation that forces you to build consistency, since you won’t have all day to spend on business. Building. learning and seeing what kind of resources you can use from your study are great ways to keep improving.

I might have gotten a bit side-tracked, let me know if you have any questions!

Hi! What about helping local businesses create better offers / sales funnels? I feel like local companies are missing out on a lot of business, simply by not focussing on their value in the local market.

It might take a short amount of time to teach these things to employees, though in the beginning it might be convenient to work out SOP’s anyway.

Can I ask why you’re looking for an additional venture, instead of expanding your current business? Seems counterproductive in many ways, but that depends on your goals ofc.

Have you read any of Russell Brunson’s books? Or maybe 100M offers by Alex? These could help with the funnel and offer creation.

For now the goal is to create a bigger client base, does that mean you also want to train people to do the high quality videography?

Anyway, sales funnels and creating offers will definitely help you. Creating complementary products will generally lengthen the value ladder or make your ‘average cart value’ higher so you can spend more money on advertising (through paid ads or joint ventures for example)

Hi! NWmba gave great feedback!

I’m positive Russell Brunson’s books can help you with pretty much all your questions. I started with DotCom Secrets, but Expert Secrets will be the book most closely to what you try to achieve here. They are both useful books though.

Hi! I’m not sure about your product or idea customer (except you’re trying to attract bigger clients), so these suggestions might not resonate with what you have in mind.

If you’re serving relatively small businesses, creating any type of sales funnel and complementary products (service, physical, digital) and focussing on adding value through FB groups with your ideal customers in it seems a good way to start.

Going after bigger companies, visiting events where these businesses/representatives are visiting seems a good option to explore.

I’m not active in this type of business, but hopefully this brings up other ideas as well.

Hi! Similar to YT, podcasts keep being easily found and can be a great way for someone to search for specific answers.

Even though content through a newsletter can be really valuable, the main reason for emails (imo) is to grab warm audiences attention, not to establish yourself as an expert in the niche.

So yeah, in my opinion they both have a place in your business, and both have ANOTHER goal.

Hi! So you mean you’re thinking about complementary products?

First of all, I’m a big believer in actually asking the audience for anything they’d like to buy, learn, need. At this point they have a shared interest I the clothing brand, so there will be shared needs as well.

Once you’ve established some type of need or problem solution, you could check with already existing brands in that space if they could offer any affiliated products. This has to be of value for your community, no spam! Think about providing value and ideally over-deliver.

Besides physical products, there can be tons of digital products or services that could be created in order to provide higher levels of value to the community. Great thing about that, is that you could provide free products in order to collect more leads.

There are some really convenient FB message bots, that could help you with automatically messaging people who like, comment on posts. FB Message open rates are relatively high, making it a great way to engage with your audience (even if it’s just asking them if they’d like to see something in the community)

Good luck! If you have any questions or are missing something, let me know.

Hi! Maybe it’s time to research VA’s? Virtual assistants can take any activity off your plate, business wise. It depends on the business what they want to delegate, so all options are open (lead gen, video editing, cold messaging, finding affiliates, searching for influencers in your niche, etc).

Hope this helps a bit, if you have any questions or have other suggestions, let me know!

Even though being familiar with the process is great, video editing is something that might better be outsourced. Not always of course, but maybe something to think about. That would at least save some time, so you can focus on creating even more content (or literally any other business aspect you can focus on)

Good luck!

So I don’t have experience with YT, still this might spark some ideas.

I’d make sure to keep my focus on 1 thing: either (1) improving my content to increase subscriber base and creating a movement (while learning and improving myself, since it’s in that industry), or (2) keep pushing content, but have your focus on creating something that your audience loves. This might sound general, but that’s because you might not know yet what that thing is (in that case, I think asking your audience is the right move… “what are you struggling with the most when planning your days?” or whatever). Something that complements your own content, creating an image of expertise.

Since you’re showing your own progress and reporting back to them, you’re already establishing yourself in this industry, which is of great long term value.