Nope, Apple sells your data just as much as Google does: https://www.insiderintelligence.com/content/apple-ad-revenues-skyrocket-amid-its-privacy-changes https://www.vox.com/recode/2022/12/22/23513061/apple-iphone-app-store-ads-privacy-antitrust#luMMel
While people noticed their new policies against 3rd party apps, that masked the fact that those policies carved out an exception for first party apps, meaning they collect (anonymous) data on you through Health, Journal, Music, etc. just like every other company. “Trusting them more” is simply a result of you and everyone else getting hit with their privacy ads recently.
Edit: “just like every other company” meant Google and Microsoft, i.e. the other big equivalent tech companies, my fault for not being specific.
For me, I use the clipboard a lot and having to hit that clipboard icon at the top right of the keyboard every time I want to paste something really adds up imo. I wish the last copied string would be in the suggested words bar like other keyboards.