The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • gian @lemmy.grys.itEnglish
    14·
    1 year ago

    They arent going to fix the heated seats if a coil burns out. They aren’t going to fix a spun bearing you incur while using the extra performance you paid for. They aren’t going to repair a blown transformer in the radio. So you are literally paying for nothing.

    This is what a warranty is for.

        • tabular@lemmy.worldEnglish
          1·
          1 year ago

          Is your point that warranty is part of the cost of the car and so they’ve already paid a substantial portion (for the lifetime of the car) of “the subscription”?

      • gian @lemmy.grys.itEnglish
        1·
        1 year ago

        I suppose not, but you are mixing two things: a subscription fee and a warranty. They are differnt things.

        I obviously agree that a subscrition model for a car hardware features, even if backed by software, is stupid but you are not paying to have it repaired if broken, you are paying for another thing: the use of it no matter how stupid the thing may be.

        • Reyali@lemm.eeEnglish
          1·
          1 year ago

          OP knows they aren’t the same thing. Their point was that if the subscription model came with promise of repair, maybe there’s a purpose/value in it for the consumer. But without that, it’s pure greed.

          • Adalast@lemmy.worldEnglish
            2·
            1 year ago

            Close to my original point. It’s more like “I’m paying you every month and I am going to have to pay exorbitant repair fees so I can keep paying for the privilege of using it.”