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If this means more affordable mid-range GPUs, I’m all for it. Very few people can afford 4090s anyway and competing in this space gives you nothing but bragging rights.
So they are going with the “if you want cheap, buy AMD or if you want fast buy Nvidia” approach. That will work out well for them, not.
It is more of a “For typical cards, expect very competitive options from AMD. If you want top performance, buy Nvidia.”
In theory it allows them to focus more on the cards that actually get bought, and thus they could make those cards better products.
