• dansity@lemmy.dbzer0.com
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    1 year ago

    They track you and then different kind of tools are trying to profile you based on your data. Similarly how ads work on the internet. Saying your car collect data of your sex life more like means they collect absolutely everything about you and then they run it through different software to profile you then sell all this data for extra profit. If you daily drive to a school they will assume you have a family and kids. If you go to a random apartment complex once a week after your kids went sleep they will assume you have a mistress. Its all based on location data and the stuff you enetered during registration.

    • BottleOfAlkahest@lemmy.world
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      1 year ago

      They can also track who your devices are near. If your phone sits next to someone else’s in an office building for nearly 8 hours a day and they know that persons job they can infer yours, especially since departments tend to sit together. Ad companies often assume recurring groups of people share overlapping interests (hence why their together multiple times) and will push out ads based on what other people around you are interested in to see if you are too.

    • Shush@reddthat.com
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      1 year ago

      Interesting. Makes a lot of sense, though it sucks that it’s all based on assumptions because it sounds like it can easily be mistaken for a lot of things.

    • Steve
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      1 year ago

      I’m betting the sex tracking is more about the pressure sensors in the seats for the seatbelt warning system.