I’m really surprised that this is the top post here.
It’s not just a noun and a day of the week. It’s a noun and a day of the week used to formally sell tacos.
This is Taco Bell using its size and wealth to take something from smaller players so that it could make money with it.
And the smallest players have always had absolutely nothing to worry about. Part of trademark law is that you must defend it. That can be just a letter.
Well no, they couldn’t. The article literally says that prior to this only that one bar in New Jersey could use it because they had a statewide trademark on it. Because they dropped it, anyone can now use it including other small bars in Jersey.
What this is doing is ensuring it remains open for use by anyone. Taco Bell, Taco Johns, Taco Suzy, whatever. Before, anyone could register for the trademark if no one else had, and start screwing over other small players.
This is Taco Bell using its size and wealth to take something from smaller players so that it could make money with it.
This is bullshit. The other companies can claim that they’re abandoning their marks due to cost but the truth of the matter is these marks should not have been issued. Neither were the first to use “Taco Tuesday.” The phrase “Taco Tuesday” has entered everyday parlance. Unless you live near one of these restaurants you may not even know they run a “Taco Tuesday” and, most important of all, you may not even realize that they have a trademark on the term because it’s so generic.
And that’s the real issue, and the reason they abandoned the mark. Any IP attorney would have looked at this told them it was a complete waste of money to defend because they never should have been granted the marks in the first place.
I’m really surprised that this is the top post here.
It’s not just a noun and a day of the week. It’s a noun and a day of the week used to formally sell tacos.
This is Taco Bell using its size and wealth to take something from smaller players so that it could make money with it.
And the smallest players have always had absolutely nothing to worry about. Part of trademark law is that you must defend it. That can be just a letter.
Everyone can now use “Taco Tuesday” without risk of being sued. Don’t overthink it.
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Well no, they couldn’t. The article literally says that prior to this only that one bar in New Jersey could use it because they had a statewide trademark on it. Because they dropped it, anyone can now use it including other small bars in Jersey.
What this is doing is ensuring it remains open for use by anyone. Taco Bell, Taco Johns, Taco Suzy, whatever. Before, anyone could register for the trademark if no one else had, and start screwing over other small players.
This is bullshit. The other companies can claim that they’re abandoning their marks due to cost but the truth of the matter is these marks should not have been issued. Neither were the first to use “Taco Tuesday.” The phrase “Taco Tuesday” has entered everyday parlance. Unless you live near one of these restaurants you may not even know they run a “Taco Tuesday” and, most important of all, you may not even realize that they have a trademark on the term because it’s so generic.
And that’s the real issue, and the reason they abandoned the mark. Any IP attorney would have looked at this told them it was a complete waste of money to defend because they never should have been granted the marks in the first place.