As the title says, I’m talking fully digital but not “smart” watch. To me something like the digital G-Shocks with heart rate monitors would be luxury digital watches - but monetarily speaking that’s a fairly cheap watch for luxury standards. Is there any out there that are super expensive with actual cool features that aren’t just expensive because they have the Omega, Rolex, etc. name on them. They can be Analog/Digital but nothing smart watch esque (touch screen that’s basically a mini phone). Never really thought about any cool features digital watches could have, i’ve only really cared about regular watches cool features so i just wanted to ask.
Omega speedmaster x-33 springs to mind. There were also speedmasters with the appearance of a round Casio a168.
And nowadays a couple of luxury watch labels came out with smart watches, which fit your question as they don’t have touch screens or smart watch appearance, but they also don’t fit your question as there is nothing obviously digital about them. Frédérique Constante and Alpine have something: https://www.luxuriousmagazine.com/frederique-constant-and-alpina-announce-the-swiss-horological-smartwatch/
Also Google the Seiko Arnie and you’ll find an old digital dive watch from some Schwarzenegger movie, which has quite a connaisseur pricing these days, so it might qualify for luxury (or not)