So to start with I work at an AD that carry’s multiple Swiss brands from $350 price points all the way up to pre-owned PP, AP, of course Rolex, Cartier, etc. Since we are not an AD for those higher brands I like to focus on the brands that we are an AD for and one of them is Longines.

Disclaimer, the company has been great to me and wonderful to work with, that withstanding however, I am a huge fan. I think they offer exceptional value per dollar and I am keen on their vintage leaning design language rich history in the world of aviation.

So that is the why of my question, my actual question is How does the general watch enthusiast on Reddit feel about how the brand is positioning themselves in the market from any aspect such as price point, design language, marketing, public outreach, whatever. What makes them a solid or not so solid brand?

Thank you! I’m trying to get my team fired up about Longines and I want to know what people besides the people I work with think about Longines! Wrist shot of my heritage chrono for some tax.

TLDR: Do you like or dislike Longines and why?

  • WhoIsJohnSalt@alien.topBEnglish
    1·
    11 months ago

    I’ve got the Longines Master Collection moon phase, white dial on leather. Barleycorn texture dial, deployant clasp, blued hands, exhibition case back.

    Such a hitter for the price and very heavy hints of the JLC master ultra thin moon phase about it.

    Is it my every day watch? No (that’s my Pelagos 39) but if I’m even halfway dressed up? On the wrist and getting comments.

    https://preview.redd.it/0qf6du8y0mwb1.png?width=2121&format=png&auto=webp&s=200bbb531fa17abd3f14fd9dc7722e16cd112edd

    • jct522@alien.topBEnglish
      1·
      11 months ago

      I have the same one and recently added the bracelet in addition to the strap and it’s such an attractive watch. It’s probably too dressy for my lifestyle but I really don’t care. I’ll wear it with shorts and a T-shirt and couldn’t care less how it looks with that combo.

      • Bobby_Lawn@alien.topOPBEnglish
        1·
        11 months ago

        I wear pants I got at goodwill and bedrock sandals most of my off days, but I will shamelessly wear whatever watch in my collection cause I don’t care about that other stuff. It’s all about the watch!

    • best_of_badgers@alien.topBEnglish
      1·
      11 months ago

      The 6 drives me bananas on that specific one, though not as much as the one where it’s just a tiny date window cutting it off.

      But I do love the other Master Collection versions!

      • WhoIsJohnSalt@alien.topBEnglish
        1·
        11 months ago

        True. And their larger version doesn’t have that problem, but I’ve got tiny wrists and it would look like I’m wearing a dinner plate, so cut off six it is haha

    • thewonderfulpooper@alien.topBEnglish
      1·
      11 months ago

      Its such a great watch but why do they have to cut off the six on the smaller version of these. Ruins it for me. I can’t find an affordable moonphase that I love. Frederique constant slimline is nice but no seconds hand which ruins it. Ugh!