“It’s whatever amount is enough to stay off the naughty list,” says ad executive.

Big brands are allocating small amounts of their advertising budget to Elon Musk’s X, seeking to avoid being seen as boycotting the social media platform and triggering a public fallout with its billionaire owner.

  • greybeard@lemm.ee
    8·
    3 days ago

    The NFL, Walmart, State Farm, Wendy’s, Office Depot, The New York Times, The Washington Post, The Economist, USAA insurance, Formula 1 and Mondelēz International, the maker of Oreo cookies and Ritz Crackers, are among the most recognizable companies that have maintained their relationship with the embattled social media platform amid a swell of controversy.

    Quote from CNN