I am looking for a little help/ideas on what to do for next year to bring more money into my video production company. The last 4 years we have been relatively successful for a sole prop operation but the goal is to grow and get bigger clients of course. This last year we invested pretty big in a cold calling site (seamless) and had a salesperson reaching out to companies daily. We made about 5k in profit after all the expenses with that. For the time and effort, I really don’t think it was worth it.
I am thinking about taking that same money and going big on SEO and social marketing but not sure if anyone has any advice or recommenations.
Have you read any of Russell Brunson’s books? Or maybe 100M offers by Alex? These could help with the funnel and offer creation.
For now the goal is to create a bigger client base, does that mean you also want to train people to do the high quality videography?
Anyway, sales funnels and creating offers will definitely help you. Creating complementary products will generally lengthen the value ladder or make your ‘average cart value’ higher so you can spend more money on advertising (through paid ads or joint ventures for example)