I’m not allowed to post pictures, so I posted a link to the site that triggered this post.

I have shared this on Facebook and on my blog. I feel like I have a duty to warn fellow photographers about a trend I see. If this is against the rules, I apologize. I’m just tired of seeing people getting taken for a ride. This screenshot below is just 1 example that I’ve seen most recently.

https://www.elevateyourphotography.com/coaching

I see many things advertised recently in the photography space from marketing hustlers offering marketing coaching for exorbitant prices, like for $1000 an hour. The guy who runs this always has clients booking with him.

Just to let you know where I’m coming from, I did my master’s work on teaching young autistic people skills using YouTube. I designed studies around self-directed learning using YouTube for future researchers to pursue, and I’ve given presentations on the potential for YouTube in learning art, specifically photography because that’s how I did it.

I promise you, there is nothing, absolutely nothing substantial that you can learn in ONE HOUR on any topic. Much less worth $1000 an hour. For the money you’re spending here, you can sign up for a community college class on marketing. They’re out there. They have perfectly qualified and credentialed teachers.

The people running these coaching programs aren’t credentialed in business in any way. Their entire schtick is, “Learn how I became really successful and you can be successful too.”

That’s doesn’t help anyone. There are many reasons why someone can become successful, and those reasons may be useless to anyone else.

I see this in wedding photography too. Marketing hustlers telling you how to book 3 clients a month with their programs. I’ve seen fellow photographers talk about “once I get into this marketing program I should be fine.” NO! You won’t be fine just because you gave money to some coach.

Any thoughts?