My wife has built a pretty cool Tik Tok account up to 250K followers. A handful of her videos have 10M+ views while many others are in the 1-9M range.
It’s Harry Potter edits. She does all kinds of editing from the movies and games.
How can we monetize this? She has a linktree in her bio that is full of HP merch but after a month we got a whopping total of 2 clicks.
It’s completely faceless and I’m worried that suddenly reviewing a product might be too jarring. We see a lot of successful accounts that just post movie clips, how do they monetize?
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I would suggest doing affiliate marketing if that doesn’t work I would suggest selling products such as t-shirts hats, or sunglasses
The difficult part is it’s in a niche that’s already heavily bloated with fan merch.
Maybe do more intricate longer videos with a face behind it on YouTube to monetize some of the crowd over there without having to affect your current viewers.
Ideas -
Character Development Review / Review about the sets / Character history and family line / Favourite Film / Character/ Scene and why / On set footage review / Interesting facts regarding filming / Interesting facts about the actors /
As someone else said this is definitely a bloated market but if you can get people wanting to watch you or your wife and attach to the face behind the content then I’d definitely be way more easier to monetise on YouTube. You can also upsell during these videos or get better sponsors.
Could she feature magic academy fantasy novels? (Quick book reviews)… good audience for it, booktok is huge, lots of authors would pay (raises hand)…
It’s rough with a faceless account, best bet would be sponsors reaching out to you, but also the creativity program is decent from what I’ve seen for most people if the tiktoks are 60 seconds plus. Maybe try build a youtube following too with longer videos, if successful that’s a lot easier to monetise
This is correct. (Check my post history)
Without a face, it’d be hard to get consistent sponsors. Brands love personalities and people moreso than faceless and possibly ai generated content. Not all views are equal.
Best bet for OP to sell Harry Potter merch and link in bio, is constantly plugging it in the videos/slides. Though even this isn’t that enticing as the Harry Potter niche is already saturated at a glance.
Keep going regardless. Id suggest sprinkling different IPs occasionally and progress beyond a Harry Potter edit account, over time of course.
Dunno man but congrats on the following. That’s cool.
I know when to stay in my lane lmao. My bag is SEO.
My unexperienxed with Tik tok guessed:
Perhaps plug the merch in a quick second after the video.
Perhaps find a partner to shout things out in exchange for $$
Don’t be afraid of alienating the audience. Lose 50,000 followers but the remainder become an income stream! That’s cool.
Hi friend! The best thing you can make your wife do for now is to capture the audience in a newsletter!
I help creators turn eye balls in to money. https://newsletternavigator.beehiiv.com/subscribe
I am curious, Since much of her content revolves around movie edits, and you are selling HP merch, is it possible that if you become too big, that HP could come after you to cease and desist for copyright infringement.
Maybe that is your whole question of how to pivot off of that in order to monetize, sorry if it was I just wasnt clear if you were looking for how to continue doing the same, or if the whole goal is to leverage what you have built and go in another direction to monetize.
Fair Use. If it came down to court OP would likely win. If it were coming down to court, OP would probably go bankrupt and could not survive till it comes down to court. But really you have to look them in the eye stand your ground and claim fair use talk about how your work is actually free advertising for them, and protest on your Tiktok about your plight. The negative reaction from fans is what will make them back away.
A friend is in a similar spot with wanting to monetize an existing entertainment niche, and I’ve suggest custom enamel pins. Lots of people do it, so you’re competing with a lot, but doing your own designs and small runs can have great margins. $1 each, and can sell for close to $10. Because they’re custom, noone else has the exact same ones so no price shopping.
You could start with a “free plus shipping” model to test it out and order bulk Harry potter pins from AliExpress for 50 cents each, then ship them out for $2 and build up an email list.
This answers the questions “will our customers buy this?” And doesn’t flood your home with bulky merch. The whole thing can be tested for about $50.
Sell the account
Just a few ideas:
- make longer form content and post on YouTube
- reach out to SaaS companies who have editing tools and see if you can get sponsorships through them
- offer custom edits through services like fiverr or upwork
Tell your wife to DM I’ll give her a job And can teach her how to monetize her digital edits into a thriving business
Work with an influencer agency who understands your values and can help get you the right type of partnerships.
Use affiliate marketing. Put links for produtcs they can buy and earn commission
Your best bet is to use your content/account as proof that you can create content, edit videos, run social, create and market merch, etc. I would not expect the THING you created to be the money maker, but the evidence that you know how to create/mange THINGS.