I have an Etsy shop where I sell personalized 3d printed items for a niche community. Ive managed to make a good start and am hoping to move this into a full-time business. I have over a 1000 sales and hundreds of 5-star reviews.

I know my product would be very easy to replicate. After a year, I finally had it happen. I’m based in the US and the saving grace is they’re in the UK. Now, the larger market is in the US, but I sell plenty in the UK. He copied pretty much everything he could, down to slightly changing the description of the listing.

I’ve tried to differentiate a bit with my creativity, design and networking. I am trying to use this as motivation to innovate and drive, but I feel a creeping panic that I am trying to fight off.

Someone help me with a good pep talk and advice before I break down!

  • robest1234@alien.topBEnglish
    1·
    1 year ago

    7 things you need to do

    1. Distinguish your products from others in terms of pricing, marketing strategies and product quality.
    2. Create a memorable brand identity. Amazon is known for 2 day shipping. Work out your own Unique Sale Proposition (USP)
    3. Get patents, trademarks, and copyrights for your product and its features.
    4. Make it difficult to copy your products. Use proprietary technology or processes that are hard to replicate.
    5. Develop a loyal customer base by providing excellent customer service
    6. Build a social network of people who are interested in your products. The best way to do that is to build your brand around Facebook group and PInterest
    7. The power of content marketing cannot be overstated when it comes to making it big in business. Make your products visible on Google for those who are searching for customized products. You can achieve this through invaluable blog content. Make sure you are consistent in churning out your content