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1 year ago7 things you need to do
- Distinguish your products from others in terms of pricing, marketing strategies and product quality.
- Create a memorable brand identity. Amazon is known for 2 day shipping. Work out your own Unique Sale Proposition (USP)
- Get patents, trademarks, and copyrights for your product and its features.
- Make it difficult to copy your products. Use proprietary technology or processes that are hard to replicate.
- Develop a loyal customer base by providing excellent customer service
- Build a social network of people who are interested in your products. The best way to do that is to build your brand around Facebook group and PInterest
- The power of content marketing cannot be overstated when it comes to making it big in business. Make your products visible on Google for those who are searching for customized products. You can achieve this through invaluable blog content. Make sure you are consistent in churning out your content
It’s understandable to feel discouraged when your business isn’t generating enough money to support you. However, it’s important you take some time to reflect on your situation and consider some salient facts below.
There is a clear reason why your business is not making enough money. It could be due to poor marketing, pricing issues or an inefficient business model. Figure out the root cause and then start to develop a plan to address it.
The truth is, you have to give your business enough time to succeed. Most businesses take time to mature and become profitable. Don’t get discouraged if you haven’t achieved your financial goals.
Be prepared to make the necessary changes to turn your business around. You have to make strategic change in the area of marketing, customer service and product quality. Struggling business can thrive if you employ effective marketing strategies especially SEO and Social Media Marketing.
Taking on a part-time job to supplement your income while you work on growing your business is a good advice but you should not quit your business because you are not much today. Obviously, there things you need to address to make the business work. You need to answer this salient question “Why is it that the same coaching business that generated $6k is barely generating $2k? Some issues have to be addressed to make your business profitable again and even surpass the best results you have ever got.