But Huffman said Reddit was now battling to ensure its users stay at the center of the social network. “Where the rest of the internet seems to be powered by or written by or summarized by AI, Reddit is distinctly human,” he said. “It’s the place you go when you want to hear from people, their lived experiences, their perspectives, their recommendations. Reddit is communities and human curation and conversation and authenticity.”
As Reddit becomes an increasingly important source for LLMs, advertisers are responding with what one agency chief described as a “massive migration” to the platform.
Multiple advertising and agency executives speaking during this month’s Cannes advertising festival told the FT that brands were increasingly exploring hosting a business account and posting content on Reddit to boost the likelihood of their ads appearing in the responses of generative AI chatbots.
If he’d tried to nurture some goodwill, perhaps the users wouldn’t so harshly reject all attempts at monetization.
Perhaps then he’d be able to afford yachts that don’t look so puny next to those of other social media oligarchs and could go to bed with the satisfaction of having made a profit at least once in his life.
In q1 or 2025 reddit racked in about 390 million dollars.
Spez is worth about 50 million in liquidity and 191 million is stocks.
A 131 foot yacht is being sold for around 15 million.
He can get whatever yacht he wants.
Reddit made major, massive profits when it went public.
We don’t have to like it, we don’t have to like spez… But he made fuck tones of money.