I’ll start off by saying that I know next to nothing about watches. However, I’ve noticed that Bulgari watches are rarely mentioned here. I love the styling and even have an Octo Velocissimo that I bought a few years back. However I see that the brand doesn’t come up in any discussions or recommendations here. So whatsup?
It comes down to the price point, around $13,000 USD. That price point is absolutely crowded with incredible competitors.
Bulgari has only one special and interesting watch, the Octo Finissimo and its many iterations. And the design for it is polarizing. Personally I think it looks like the bracelet links are trying to swallow the watch, like something Michael Bay the Transformers director would have designed. And its biggest claim to fame is how thin it is, which is impressive technologically, but I personally don’t like how it looks being that thin. That’s my subjective take on it.