That’s what Rolex thought too.

It was going to be the new submariner in the 90s, basically admitting their watches were now just jewellery, then they realised all the hypebeasts wanted the old cliched but instantly recognisable sub on their wrists.

So they called it the yachtmaster, even though without a chrono complication it has nothing to do with yachting (other than conspicuous consumption).