As you can see there is a shadow in the lower part, i want the background to be clear but not extremely white, like the reference photo from H&M
https://imgur.com/a/ns04887
pfft - they masked off then took out the background on the sample pix… you can do that too if you want
Wow. That reminds me of the photo studio on my ship when I was in the Navy. Play around with light intensity and placement. Maybe closer placement. I don’t remember how we did it. I didn’t do too much studio work.
More, larger lights to make things as even as possible. Distance to the background as well. Having it 2 feet back and having it 6 feet back makes a big difference. I used to have a 20x20 infinity wall and it was great for no shadows on the back.
It looks like you’re shooting on paper and they’re shooting on a cyc wall, for one. Which means their surface is already more reflective.
They’ve also got way more light going on all around. They’re probably exposing for the white cyc wall, while you’re exposing for the gray background.
His face still casts shadows, so there’s definitely alot of overhead lighting being used, which would hit the ground, eliminating shadows on a reflective white surface.
It’s possible they messed with exposure in post, to get rid of ground shadows.
If you want no shadow on the background, you can either
- Separate the subject farer away, so that the shadow falls outside of the frame, or
- Slightly overcook the background to force it white despite shadows
If you want no shadow on the floor:
- Stand the subject on a white acryllic sheet.
- Raise it a bit above ground level, so that the camera can’t see where the background meets the floor. Place the camera far away and low to help with that.
- Light the subject normally. Don’t bother with lighting the floor panel. It’s reflective and will mirror the background into the camera.
Assuming you have even white on the background, you will also get even white on the “floor”. No need to overexpose anything. You can model the white sneakers properly, despite them being embedded in background white.
With still subjects, this setup even supports foreground/background exposures for automatic clip paths, because the two light groups are pretty much independent.