Twitter CEO Linda Yaccarino made the remarks in a meeting earlier this month, per the FT. It follows reports that ad sales are down 59%.
  • Linda Yaccarino said staff must deploy "hand-to-hand combat’ to win back advertisers, per the FT.
  • The Twitter CEO’s remarks follow the NYT’s report that Twitter ad sales have fallen 59% in a year.
  • Some brands have been ensuring their ads don’t appear next to Elon Musk’s tweets, per the NYT.
  • twilightmeow@beehaw.orgEnglish
    3·
    1 year ago

    buy ads on a platform that forces a login to just view tweets? That’s some sudden change most people aren’t prepared for. in my opinion many will stop going; how are they going to make this profitable?