Twitter CEO Linda Yaccarino made the remarks in a meeting earlier this month, per the FT. It follows reports that ad sales are down 59%.
  • Linda Yaccarino said staff must deploy "hand-to-hand combat’ to win back advertisers, per the FT.
  • The Twitter CEO’s remarks follow the NYT’s report that Twitter ad sales have fallen 59% in a year.
  • Some brands have been ensuring their ads don’t appear next to Elon Musk’s tweets, per the NYT.
  • twilightmeow@beehaw.orgEnglish
    3·
    1 year ago

    buy ads on a platform that forces a login to just view tweets? That’s some sudden change most people aren’t prepared for. in my opinion many will stop going; how are they going to make this profitable?

  • krypt@beehaw.orgEnglish
    0·
    1 year ago

    “Hand-to-hand combat” apparently referred to persuading advertisers in person rather than from behind a desk, a person with knowledge of the matter told the newspaper.

    How is a company encouraging face to face sales during dire times considered news. Why are we discussing clickbait?

    • trashhalo@beehaw.orgOPEnglish
      1·
      1 year ago

      The part I thought was interesting was the stat on advertising being down 59% I hadnt seen that stat before. less so the hand to hand combat.