The whole thing is a scam to try to extract more TV money out of bidders. It is new and they made it visually different so people would notice. The reality is the whole thing is a goofy gimmick that isn’t going to continue to motivate players going forward. They are going along with the farse because it may benefit them financially down the road. The 500k is nice, but the real money is in the TV deal.
This was my top choice. I don’t know that he would win, but he wouldn’t quit.