Optimization these days isn’t the same thing as some old brochure labeled " what is SEO?’ keyword packing has long been considered black hat, , it hasn’t really been effective since the days to ask Jeeves.com … new relevant high quality content or copy is important. But the key is consistently publishing new high quality content through the various platforms that are available on social media and otherwise. I should probably know, you can have chati PT right? Most of the content for you and have it programmed ahead of time schedule to match peak traffic hours, or at least to match the hours that are appropriate to your market demographic. Anyways, let me know if you’re interested in talking
He’s not just starting out though. He’s been in the web development space for a long time it sounds like. Also doesn’t seem to have a natural artistic flare. You’d be surprised how affordable some white label services are, and for how much profit. You can resell them for, depending on your target leads. And this also solves the problem of scalability going forward