• givesomefucks@lemmy.world
    link
    fedilink
    English
    arrow-up
    17
    arrow-down
    1
    ·
    3 months ago

    If we capped the price they could sell it for, they’d increase production to maintain profit

    • esc27@lemmy.world
      link
      fedilink
      arrow-up
      1
      ·
      3 months ago

      Isn’t that essentially the story of Coca-cola. Early in their history they didn’t think bottling would be successful, so they signed a perpetual contract to sell the bottlers syrup at a fixed price. Then when bottled coke became popular, the only way for coke to profit was on volume, so they launched a massive advertising campaign advertising the drink price of 5 cents.

      Decades later, coke ads are classic Americana and it’s popularity is one reason these drugs are needed.