It’s a cool novelty item. It’s like a weird kind of design homage done by the brand itself. If one is looking for “a watch” though, there’s obviously better options. But that’s really not what this thing is about

Just to state an example though. In my country, the Moonswatch goes for well over retail, about as much as a Seiko Speedtimer Panda, and twice as much as a Citizen Chronograph with a very well-made case and bracelet (for its price), out of super-hardened Titanium, and with a rock-solid Eco-Drive movement. But then again: They’re really just two completely different kinds of things, and it doesn’t quite make sense to compare them as competitors.