In a post from a few days ago, I noticed that someone mentioned that they were afraid to post about their dislike of the Tudor BB58 for fear of downvoting. You know what? The BB is a boring watch that’s not worth the money, and Tudor wouldn’t be half as popular as it is without the connection to Rolex. If Rolexes were as attainable as they were in past years, cut that by a factor of 10. Would you really buy a BB if the reality were that you could just save a little bit more and get a Rolex Submariner? That’s my hot take. What’s yours?
That’s a good hot take, but one I completely disagree with.
Most “watch YouTubers” completely ignore the existence of Chinese brands, even when they produce original designs. Jody, and a few others that are doing the same thing, shine a light on an area that is totally ignored and unknown by the broader market. He provides product reviews for watches that you can’t see in person and are the most attainable for people. Most people can’t afford or don’t want to pay more than an AliExpress price for a watch, especially if you think globally. Jody is providing a valuable service.
Also, Doxa is basically a fake Swiss company that makes Chinese watches. The AliExpress versions are pretty much the same thing. Doxa just owns the IP for the designs and brand, which they bought after the original company went belly up. It doesn’t have anything to do with the original Doxa. There are many companies like it.