In a post from a few days ago, I noticed that someone mentioned that they were afraid to post about their dislike of the Tudor BB58 for fear of downvoting. You know what? The BB is a boring watch that’s not worth the money, and Tudor wouldn’t be half as popular as it is without the connection to Rolex. If Rolexes were as attainable as they were in past years, cut that by a factor of 10. Would you really buy a BB if the reality were that you could just save a little bit more and get a Rolex Submariner? That’s my hot take. What’s yours?
I fucking hate micro brands and think they’re absolutely stupid and cringe. “Micro brand” is an attempted reframe of something with no appeal. It’s an internet, social media, dropshipping enabled trend chasing.
I don’t think established brands are value for money, or investments or whatever (another hot take I guess) but micro brands are just money down the toilet and kidding yourself.
Hot take 3: Seiko is now almost as bad as the micro brands. They were awesome when they just were what they were. Grey market 007s, 009s, Sumos, Samurais etc. Now that they’ve tried to jump on the hype train and are marketing dozens of recased 4r36 movements with bright colours, the magic is gone. They’re just another marketing machine pumping out garbage