For most of these NBA players making tens of millions of dollars, why would they care about a measly $500k, as to them it is nothing. And guaranteeing a playoff spot for the winner might be a little extreme, so what should the prize be? More money?
For most of these NBA players making tens of millions of dollars, why would they care about a measly $500k, as to them it is nothing. And guaranteeing a playoff spot for the winner might be a little extreme, so what should the prize be? More money?
They care because they have had it explained to them. The sole reason for the tournament is to increase revenue during the early season. An increase in revenue will result in raising the salary cap and player salaries. The commercials, the interviews and statements, are all advertising to increase viewership and revenue.