Received this email. Blech.
Dear Prime member,
We are writing to you today about an upcoming change to your Prime Video experience. Starting January 29, Prime Video movies and TV shows will include limited advertisements. This will allow us to continue investing in compelling content and keep increasing that investment over a long period of time. We aim to have meaningfully fewer ads than linear TV and other streaming TV providers. No action is required from you, and there is no change to the current price of your Prime membership. We will also offer a new ad-free option for an additional $2.99 per month* that you can sign up for here.
I’ve been getting spammed with podcast ads lately, telling me I should switch to Amazon for podcasts bc it is ad free. Then the fast, fine print portion at the end says “some content may include ads”.
Fuck all of that.
Not to defend Amazon, but my assumption there would be that they’re covering themselves for podcasts that include sponsored ad reads in the podcast (ie, not inserted by amazon themselves). If it’s anything other than that, it seems like misadvertising.
Just canceled.
Probably should have done it sooner, but fuck that.
… And the price comparison moves to consider ONLY the ad-free, better-than-cable offering.
With-ads can DIAF.
You can get all the content they offer ad-free elsewhere.
So screw it.
Canceled and installed Adblock in Fire TV.
Will be cancelling.
SMH. I haven’t seen this email yet, so I will keep an eye open for it. Seems with Amazon it was FOMO, trying to stay lock step with Netflix, Disney+ etc.
Lol. They already charge $140 a year. Good thing I don’t give a shit about prime video, and I have Amazon prime just for the fast shipping.
I agree. That said, I’d like to see Amazon make Prime Video ad free for those already paying $140/yr for Prime. To me that would make the Prime membership extremely attractive for customers. But it doesn’t look like Amazon really gives a shit about that. This is about maximizing revenue and profit. Full stop.
If the ads are really annoying then just pirate whatever you want to watch.
Yep, that’s an option.
Article on El Reg: https://www.theregister.com/2023/12/29/amazon_prime_video_ads_coming/