Kellogg’s is desperate to save Tony the Tiger and Toucan Sam from Mexico’s healthy food rules — rules the U.S. may soon copy.

Kellogg’s is waging a war here over Tigre Toño and Sam el Tucán.

A 2019 policy requires companies that make unhealthy foods to include warning labels on the front of any boxes they sell in Mexico to educate consumers about things like excess sugar and fat. Any food with a warning label — like Kellogg’s Fruit Loops or its Frosted Flakes, which typically contain more than 37 grams of added sugar in a 100-gram serving — is also banned from including a mascot on its packaging.

  • Zagorath@aussie.zoneEnglish
    13·
    1 year ago

    Any food with … more than 37 grams of added sugar in a 100-gram serving is also banned from including a mascot on its packaging

    Damn, that’s really good. Sounds a little bit like the plain packaging laws many countries have on cigarettes, which have proven to be extremely effective in the decade since they were first rolled out. It’s obviously a bit more limited, but it’s still a great move.