I do it on my own. Magazine owner and PR expert. I hire consultants for specialized things like graphic design or database building. Always hire for the stuff you dont have time to learn or the time to do.

Art Vandelay? I have heard of your industries.

in hindsight the car analogy wasn’t the best. agree. but you get the concept of boutique branding.

Work on the branding and make the product an experience.

A porsche and a honda are both cars, right? But people pay more for the Porsche because of the experience.

I’m just saying even with an identical product, you can add better packaging, logo, and media coverage and people will pay more for the nicer wrapped package.
Visibility is king.

Who gives a shit? Get back on that horse and start working on a new business model.