• katy ✨@lemmy.blahaj.zone
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    1 year ago

    Twitter gets their iconic branding enshrined in the dictionary as a verb - one of the very few companies that have achieved the feat - and Elon chucks it all in the bin.

    • Realtrain@kbin.social
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      1 year ago

      And not even as a genericized term. (Google and Xerox HATE that they’re used as verbs.)

      “Tweet” is only ever used to describe posting to Twitter. It’s a very unique position that’s about as ideal as it gets for a company brand.

      • dismalnow@kbin.social
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        1 year ago

        I got curious and did the math if $44B was denominated in $100 bills.

        That’s 496.85 cubic kilometers of cash. Or a pile of money that covers half of the continental US, stacked 1/4 of the height of Low Earth Orbit.

        I honestly don’t think one could physically burn that much cash since May 2022 in real life.

        Edit: more mind bogglery!

        The earth is ~40,000 km in circumference, so you could stack the bills almost 28m high around the equator (or circle the globe 256,482 times.)

        • therealpygon@kbin.social
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          1 year ago

          Your wording needs some work there. If you’re trying to say that the “pile” would reach 1/4 low earth orbit and cover half the continental US, you’re absolutely incorrect. If you are saying it is a “pile of money” that “when laid out as a single layer can cover half of the continental US” or “when made into a single stack would reach 1/4 of the height of LEO”, that would be mostly accurate. For perspective, 44 billion would be 44k briefcases, or 440 pallets. That’s about 17 semi trailers (single high) or 9 trailers double-stacked. As a “pile” it could easily fit in a single Wal-mart parking lot and wouldn’t even be that high. Still a lot of money though.
          Edit: Actually, I don’t even think the continental US number is accurate. A single bill is 16 in^2. Laid out as a single layer of single $1 bills, that covers ~7e11 in^2 which is about 175 square miles, not even 1/2 of Rhode Island.

        • state_electrician@discuss.tchncs.de
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          1 year ago

          That doesn’t sound right. I get a volume of about 1.13 cubic cm per 100 dollar bill. There are 440 million 100 dollar bills needed for 44 billion. That gives us a volume of about 500 cubic meters. That’s not even a large warehouse. Even for 1 dollar bills we would then only have roughly 50000 cubic meters, which is a far cry from 500 cubic kilometers, which would be about 5*10^11 cubic meters. A single stack of 44 billion 1 dollar bills would be about 4800km high.

          • rm_dash_r_star@lemm.ee
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            1 year ago

            In imperial units I get this for a single stack of 44B in $100 bills;

            .0043 inches * 44B / (12 inches in a foot * 5280 feet in a mile) = 2986 miles

            That would be approximately the distance from Los Angeles to New York. That’s a long stack of bills.

    • ConsciousCode@beehaw.org
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      1 year ago

      Putting it this way makes me kind of sad. It’s weird because Twitter has been an undeniable cancer on society too, so I’m split between being glad for their demise and feeling sorry for the ruin of their achievements.

  • Mereo@lemmy.ca
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    1 year ago

    This is a stupid move. It’s like Google changing its name to something else. Now everyone says “you need to Google this” instead of “you need to search this on the internet”. Twitter has become a recognised brand and tweeting has become a verb in the dictionary. He’s destroying years of work. At this point, we can safely say that his behaviour is not rational.

  • ZagTheRaccoon@reddthat.com
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    1 year ago

    Are people really still convincing themselves this is a 5D chess move.

    After everything else, are we still doing that?

    • ConsciousCode@beehaw.org
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      1 year ago

      Trump has accidentally created an evangelical cult convinced he’s the literal “son of man” (aka new messiah) and everything he does/says is ordained by God. Cults of personality shed anyone with even the barest amount of reason and retain only the most deluded.

  • Poob@lemmy.ca
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    1 year ago

    The only reasonable answer is that Musk is intentionally killing Twitter, which is conspiracy theory levels of dumb.

    The only other solution is that the richest person in the world (officially) is this stupid. This is almost harder to believe than a conspiracy to destroy twitter.

    • ConsciousCode@beehaw.org
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      1 year ago

      I wouldn’t say stupid, just narcissistic control freak who can’t stop touching it. That way it doesn’t dismiss him outright. It’s a matter of essentializing language - “someone is stupid” isn’t so dangerous vs “someone does something stupid” lets you recognize the emperor has no clothes but can still be dangerous. Reality is more complex than “xyz is stupid/evil”, and falling into those patterns of thought does a disservice to yourself.

      • Fauxreigner@beehaw.org
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        1 year ago

        I have a suspicion that all of the layers of “Elon management” at Tesla and SpaceX have given him the idea that he’s a brilliant innovator; he gives them all his outlandish ideas and they get filtered into (normally) reasonable plans, and they guide him down the path they want him to go down while he thinks the good idea is his. And those companies are both doing well, so clearly his style works, at least in his mind.

        But then he bought twitter, which didn’t have anyone devoted to protecting the company from him, and it’s all going to shit.

    • rm_dash_r_star@lemm.ee
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      1 year ago

      Actually after thinking about it, the stuff he’s doing to the company is just batshit insane. It has to be intentional. He’s on a campaign to kill the company for the tax write-off and because he has some kind of personal beef with it. If he were to just fire everyone and shut down the servers he wouldn’t be able to take the write-off. The company has to die a slow death for it to look legit.

    • Fauxreigner@beehaw.org
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      1 year ago

      The only other solution is that the richest person in the world (officially) is this stupid. This is almost harder to believe than a conspiracy to destroy twitter.

      Why is that hard to believe? The mega-rich are not notably more intelligent than anyone else, they just started decades ago with inherited wealth and got lucky early.

      • Poob@lemmy.ca
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        1 year ago

        Oh this isn’t meant to imply that rich people are smarter than anyone else. More hard to believe in that I don’t want a man with such immense power and wealth to be absolutely stupid. The obvious best choice is no one having a billion dollars.

    • rm_dash_r_star@lemm.ee
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      1 year ago

      For sure, either he’s destroying it on purpose of he’s that stupid, either one is just way out there.

    • floofloof@lemmy.ca
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      1 year ago

      I notice that the x.org website seems to be struggling a bit right now. Are they being hammered by people going to the wrong site?

  • Storksforlegs@beehaw.org
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    1 year ago

    Seeing the care that went into designing the original logo, only to be replaced with… I keep wanting to call it clipart, but clipart is less lazy than this.

    • Jamie@jamie.moe
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      1 year ago

      According to another post, it’s an X stolen from a font, and was apparently used in an old podcast. So he just took an X from a font that looked neat and said “good enough”

  • crow@beehaw.org
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    1 year ago

    This is beyond dumb. Such an iconic logo that was already such a huge part of their brand. Not even a logo that needed to be changed. This will cause major confusion for some old people.

    • melroy@kbin.melroy.org
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      1 year ago

      You call me old? Haha just kidding. It’s a stupid change indeed. Elon wanted to do the same with PayPal.

  • mrnomoniker@lemmy.studio
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    1 year ago

    So, if there’s no more bird, then we shouldn’t call them “tweets.” What should they be called now? X-cretions?

  • Crakila@kbin.social
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    1 year ago

    This is just proverbial middle finger from Elon to the PayPal shareholders because he couldn’t get his way, now he is in a position where he can do this and no shareholder can criticise him for doing so.
    The brand ‘X’ doesn’t have any meaning behind it. ‘M’ maybe so but that would be a stretch.

    • Banzai51@midwest.social
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      1 year ago

      Between going back to X and the graphics on the redesign, it is pretty obvious he’s stuck in the 90s. Twitter is his midlife crisis.

  • thingsiplay@kbin.social
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    1 year ago

    @mastermind White X on a black background. It couldn’t have less character and personality. The branding wasn’t the issue with Twitter. Let’s recap: Twitter is struggling, Elon buys Twitter, makes it a worse platform for users, introduces authentication by payment, restricts the access to the platform, and then changes the only good thing about Twitter, the branding.