While younger generations are drinking less, adults aged 50 to 64 are drinking more, causing a shift reshaping the US bar scene

Alcohol consumption has decreased across the United States in recent years, particularly among adults under age 40, but there is one older demographic in which more people are drinking than before the Covid-19 pandemic – and more are doing so heavily, according to a new study.

For the first time since before the pandemic, the percentage of US adults who drink any alcohol decreased between 2022 and 2024, according to the report in the journal Annals of Internal Medicine. People from 50 to 64, which roughly corresponds with gen X, were the only age group in which drinking continued to increase.

They are likely hurting their health by imbibing, according to the latest science, but they are also helping keep open bars. Such businesses have struggled as younger generations, the drivers of nightlife, move away from booze.

  • Hueristic_Autistic@lemmy.world
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    5 hours ago

    I quit drinking last year at 33 years old next month is one year. I didn’t do it because I had a drinking problem, I was drinking one pint of beer a week, if that and a six pack would last a month, if I even bought a six pack at that point.

    It was just like all it did was make me angry, tired or an ass to be around and it was becoming a waste and I didn’t feel like it was doing anything for me and it was a fucking waste after a while.

    I did have a few thoughts of I could take or leave it when I was depressed a few times and those were the worst because that means I was considering drinking more because I felt like shit and then I was like fuck this shit.

    …

    … Plus empty carbs and ngl, I like root beer more than alcoholic beer. I like coffee more than alcohol. I like weed more than alcohol. I Iike chocolate more than alcohol. I like biking more than alcohol. I like everything more than alcohol.

  • UltraGiGaGigantic@lemmy.ml
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    6 hours ago

    Their body, their choice. Sure hope that’s okay with prohibitionists who want to rape their way of life on the rest of us.

    Dont worry. When humanity wins the war in drugs, sober people will not be persecuted, incarcerated and forced to do drugs.

  • Sam_Bass@lemmy.world
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    7 hours ago

    every generation pickles itself when the life gets rough. it makes it a smidge more tolerable

  • GarboDog@lemmy.world
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    9 hours ago

    Yeah, alcohol is gross af (tried it a few times and disliked it every time, kinda never finished then/spit en out aaa) and it’s not healthy for you at all. Plus biggest reason due a lot of people out age to not drink it is because it’s way too expensive

  • Hawanja@lemmy.world
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    7 hours ago

    Not sure how much I believe this. I drank waaaaaay more as a young person. Nowadays as an old man I have maybe 2 drinks a month, if even that. Would be interesting to see if they’re talking about casual beer/wine drinking with meals or more like cocktails & shots to get drunk.
    I guess I could read the article, but I’m not going to.

    I have noticed that kids today don’t have that “fuck it” attitude like we did back in the day, could be a factor.

    • porous_grey_matter@lemmy.ml
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      13 minutes ago

      Yes, clearly your individual experience represents your entire generation better than a peer reviewed study in a reputable medical journal.

    • Goforce5@lemmy.world
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      5 hours ago

      I had a Gen X coworker who drank like a fucking fish, despite his gout and inability to pay all his bills. Dude made as much money as I did, so i know the pay wasn’t THAT bad. Turns out, he and his wife would drink away literally half of their paychecks.

    • Hueristic_Autistic@lemmy.world
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      5 hours ago

      have noticed that kids today don’t have that “fuck it” attitude like we did back in the day, could be a factor.

      I think it takes fuck it to do anything and there’s substances that a lot of people still engage with that take the fuck it attitude to attempt; I just think that people over time have seen what these things can lead to and make the informed decision not to.

      • Hawanja@lemmy.world
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        4 hours ago

        We’re talking about kids here. It’s highly unlikely they’re being deterred by possible health effects 40 years down the line.
        If I had to guess, it’s probably because they’re smoking weed instead.

        • Hueristic_Autistic@lemmy.world
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          3 hours ago

          What I mean is, it’s hard to want to consume alcohol when you’ve seen addiction growing up. When I was growing up I realized not everyone had a dad that drank like mine did, albeit my dad was still functional as an alcoholic, it’s not like it didn’t effect us when he seemingly hated us and our mom covering for him.

          So kids see what it can do and what it does and some of them will most likely not want to drink or it’ll go the other way around and they’ll drink to drown their problems like they were shown when they were growing up.

          Those are just the more common examples but the current generations growing up are also more informed about what it can do and given that younger millennials and Gen Z aren’t drinking as much as Gen X and given that millennials and Gen Z are parents right now and aren’t drinking as much, it could possibly go down the line with more positive effects.

          Like the younger generations not seeing their parents drink and have no want to drink.

          Yeahhhhhh, I mean weed has something to do with it but I think that it’s more likely that alcohol is just not being generationally passed down as an in-home vice that people don’t see and want to try.

          Like when I was growing up I wanted to try black and milds, Marlboro reds and budweiser because that’s what the cool people did and beer and cigarettes weren’t really hidden so it’s like I wanted to try it out because it was around and you wonder why it’s around and why they do it, so you try it out when your older because it was like that one thing you never could.

          Younger generations are more likely to try a vape of some sort and an overly caffinated beverage.

          Idk, I grew up in a semi broken home with alcohol being a catalyst so I’m bias.

  • Taleya@aussie.zone
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    23 hours ago

    We’re hitting the age where we realised we’ve got another forty fucking years of this instead of dying at fifty like we hoped

  • stickyprimer@lemmy.world
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    1 day ago

    One of my Gen-X friends was telling me how he started drinking more during COVID.

    He said one day the supermarket cashier remarked “oh hey, are you throwing a party?”

    And he said “nope, this is just my personal weekly alcohol consumption.”

    Awkward!

  • Zacryon@feddit.org
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    1 day ago

    They are likely hurting their health by imbibing, according to the latest science,

    This must be emphasized more. The WHO has made a statement that for usual alcoholic beverages no level of alcohol consumption is safe for our health. This happened after carefully analysing a large body of research. Much earlier, alcohol has already been assigned to the highest class of carcinogenic substances, class 1. It sits in the same class as radiation, tobacco and asbestos.

    • Uranus_Hz@lemmy.zip
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      7 hours ago

      As an older GenX I will say that my drinking hasn’t really increased, but it never really decreased from my college level in the first place.

      But I don’t want to live to 80, 90 years old anyways.

      Kids are grown, lost my wife to cancer 5 years ago. All of our nest egg went into her end of life care so retirement’s not an option. Everything hurts and I have to work until the day I die.

      I got maybe 5-10 years left in me. Tops.

    • Toga77@lemmy.world
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      7 hours ago

      Just for your information, sitting in the same “class” as tobacco and asbestos doesn’t mean what you insinuated here.

      Asbestos is orders of magnitudes more carcinogenic than alcohol, don’t be alarmist

      I have never once in my life lifted an alcoholic drink without that information.

      Look, have a drink every now and then. It’s fine. Moderation is key, we’re not meant to live forever and a life lived for 150 years in a fuckin bubble is silly.

      I get it, it’s a carcinogen we all know. So is smoke, should I stop enjoying a lovely campfire?

      Should I stop leaving my home because someone could kill me?

    • Simulation6@sopuli.xyz
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      1 day ago

      And yet a lot of centenarians have their cocktails before bed. I think it must be the binge drinking that really hurts you. Or maybe the not going to bars and getting diseases from other drinkers part?

      • Wirlocke@lemmy.blahaj.zone
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        8 hours ago

        So the thing is, most centenarians happen to be from places that are either terrible at book keeping or at some point had a lot of their written records destroyed. There’s a strong chance that most centenarians aren’t actually over 100 years old, that their birth certificates were either faked or mismanaged along the way.

      • JennyLaFae@lemmy.blahaj.zone
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        23 hours ago

        Stress is the number one killer and the core of so many health problems. Alcohol causes physical health problems too, but it is also so good for relieving stress. With any drug just know what and why you’re using and do it intentionally; medical vs. recreational use, and use vs. abuse. Drinking alone out of habit when you’re sad is bad drinking. Having a bottle of wine between friends or a tipple as part of a getting ready for bed relaxation ritual can be good drinking.

        • DrunkenDuckling@lemmus.org
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          22 hours ago

          Agree on stress being a killer but frankly, this is cope. Alcohol as part of a going to bed ritual is pretty much alcoholism.

          • JennyLaFae@lemmy.blahaj.zone
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            21 hours ago

            I think we’re imagining very different scenes. If you knock back a shot of vodka when you brush your teeth at night that’s probably alcoholism, a little glass of something mixed with a book and a robe in your library after supper isn’t usually.

            • Kage520@lemmy.world
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              7 hours ago

              Eh I’m going to take a turn on this. My Garmin watch measures my heart rhythm through the night and can absolutely report super poor sleep for the first few hours if I have 2 glasses of wine with supper, with even 1 glass I can see poorer sleep stats.

              I can, however, mitigate a lot of that with 2 Aleve taken beforehand, and of course adequate hydration. So my suspicion is that alcohol is inflammatory, and the inflammation causes all sorts of problems that inflammation typically does. Maybe taking the anti inflammatory is enough to mitigate it all, maybe not. But certainly something bad is happening.

              • JennyLaFae@lemmy.blahaj.zone
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                4 hours ago

                As another example, I occasionally suffer from insomnia tendencies and would absolutely choose poor sleep over no sleep. Some studies have shown you shouldn’t consume alcohol within four hours of bedtime. Everyone should be making sure they are using responsibly and approach subjects with nuance

    • deHaga@feddit.uk
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      24 hours ago

      There is alcohol in lots of food including bread. Your liver is quite capable of handling alcohol.

      • DrunkenDuckling@lemmus.org
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        22 hours ago

        Baking evaporates all but trace amounts of alcohol…

        Our livers can handle most poisons but they all, alcohol included, take their toll.

        • deHaga@feddit.uk
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          22 hours ago

          Bread, yogurt, soy sauce, vinegar, fruit juice

          All have alcohol and they are nowhere near the risk of asbestos lol

      • Zacryon@feddit.org
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        21 hours ago

        It seems you have neither read my comment properly, nor the WHO statement. This is about alcoholic beverages as usually sold and consumed. No statement was made about alcohol content in apples, bread, and alike.

          • Zacryon@feddit.org
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            14 hours ago

            Yeah now you are starting to troll. Click on the link. Read what I have written before the link.

            • deHaga@feddit.uk
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              10 hours ago

              I’m not. Just debating it.

              Much earlier, alcohol has already been assigned to the highest class of carcinogenic substances, class 1. It sits in the same class as radiation, tobacco and asbestos.

              Tobacco contains about 250 carcinogens when combusted, that’s way more harmful than alcohol.

              They may be in the same class, but the risk profile is much lower for alcohol. The most common is colorectal cancer, and the risks are minimal

              For every 1,000 heavy drinkers over a lifetime, roughly 11 additional cases of colorectal cancer would be expected compared to 1,000 non-drinkers

              • riverdoc@lemmy.world
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                7 hours ago

                I think this is a good example of risk through the lens of policy versus risk through the lens of personal choices.

                There is no safe amount of alcohol when it comes to a government recommending the use of a substance. The decision to say “one glass a day” by the government has been shown to lead to adverse health outcomes in the population.

                You are speaking to the chance that a single individual will experience adverse health outcomes from choosing for themselves to have a glass a day. You are probably right that on an individual basis it is a reasonable risk to take (though I don’t know what the exact numbers suggest).

                People often confuse policy level risk assessments with individual risk assessments, without considering the law of large numbers, and how a policy maker must make decisions for the population, not an individual.

  • HubertManne@piefed.social
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    1 day ago

    Im an Xer who rarely drinks in adult life but I can say that I have been wanting to drink more since about 2016 and much more since 2024.

  • fireweed@lemmy.world
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    2 days ago

    Not mentioned in the article: 20- and 30-somethings are broke, and a night out is crazy expensive now. Plus legal weed is waaaay cheaper than alcohol.

    • beejboytyson@lemmy.world
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      1 day ago

      This was my argument for a long time. For 25 I get 12 that’ll last me a night IF I don’t share. 25 of weed will get you 3 days if you just smoke j. Plus the whole not becoming a degen that makes bad choices is a plus.

        • wonderingwanderer@sopuli.xyz
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          20 hours ago

          Calling it “weed psychosis” is confusing correlation with causation. Nimbys and cops harass people who smoke weed, making them paranoid. Occasionally they crack and wind up in the psych ward. Doctor sees “weed use,” ascribes causation, and records it as such.

          Dozens/hundreds of these cases stack up, some researchers do meta-analysis, nobody points out what would be glaringly obvious to a stoner (and any stoner who points it out gets labeled psychotic/delusional), and the “causality” gets made official.

          Then doctors continue recording “psychosis” every time a stoner says “I’m being stalked and harassed,” and the cycle continues.

      • RidgeDweller@sh.itjust.works
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        1 day ago

        Bummer to hear. $20 a quarter oz here lasts me longer than two twelve packs, so a little more affordable. It’s definitely not topshelf weed, but PBR isn’t primo either. I’m in cali though where the weed market has collapsed due to oversaturation and over regulation.

  • myyass@lemmy.world
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    1 day ago

    Nobody is lining up for the $14 six pack at the grocery store. I’m not exaggerating, I’ve even cut back simply because I can’t justify the cost. I’m not paying a %50 increase for the same beer I bought six years ago.

    • notgold@aussie.zone
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      1 day ago

      $14 six pack is a bargain here. Most 4 packs are $25 in Australia. Steak night at the pub is strange as your beer costs more than your steak.

      • myyass@lemmy.world
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        1 day ago

        It’s not. In comparison it’s about the same. The local minimum wage here is about $15, and federal is an astounding $7.25 where as yours is around $25. I’m just using the figures to say either way you have to work for at least an hour to get beer. A four pack of nice actual beer is $20-25 or more if you like the higher end stuff like the 120 minute IPA it’s $40 for a four pack. I just drink trash now.

        • Tollana1234567@lemmy.today
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          1 day ago

          i assume you meant the Min wage, yes its that low been for many decades. neither party in the us wants to change it significantly. some states have did thier own increases, but its not enough because COL.

        • notgold@aussie.zone
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          1 day ago

          Don’t know about that. I know that when I have a steak I’ll usually have a few beers and they make their money back. The steak is just a loss leader.