Apple CEO John Ternus pressured Apple senior VP of Software Engineering Craig Federighi to “accelerate the company’s road map and move quickly beyond merely making necessary improvements to Siri,” reports Bloomberg’s Mark Gurman in today’s Power On newsletter.

Citing anonymous sources, Gurman writes that Ternus is “frustrated by what he sees as a reluctance to embrace AI with the same urgency as competitors,” and pushed Federighi for changes in a meeting behind closed doors. Federighi, Gurman points out, has been considered an AI skeptic with concerns “about the technology’s privacy, security, societal and employment implications.”

  • treesquid@lemmy.world
    link
    fedilink
    English
    arrow-up
    8
    ·
    41 minutes ago

    Tim Cook was a good transitional douchebag CEO to soften people up before the full Gavin Belson experience.

  • iturnedintoanewt@lemmy.world
    link
    fedilink
    English
    arrow-up
    1
    ·
    8 minutes ago

    Just think how much more efficient all tracking of your activities will be, by being able to send already summarized patterns and deductions of the things you frequently do!

  • SplitTheUSInFour@lemmy.world
    link
    fedilink
    English
    arrow-up
    2
    ·
    11 minutes ago

    Geezus how much more AI do we need? For the cost of it, we’re not getting the great benefits we thought we were going to get. It’s too environmentally harmful when it’s run in concentrated places. There’s also no reason to have these data centers. If PCs were invented today, we’d be renting PCs forever because this era isn’t about innovation anymore. It’s about trapping people in a rental world.

  • Malica@lemmy.zip
    link
    fedilink
    English
    arrow-up
    9
    ·
    2 hours ago

    More proof that the biggest morons rise to the top of the capitalism rancid stew.

  • hperrin@lemmy.ca
    link
    fedilink
    English
    arrow-up
    18
    ·
    4 hours ago

    There are things that the user wants, and there are things that are good for the user. The two are rarely the same.

    This is neither.

    • mantricx@lemmy.world
      link
      fedilink
      English
      arrow-up
      1
      ·
      2 hours ago

      Maybe but they’re already using AI (Claude) in a lot of their day-to-day engineering. What they use to develop and what features they provide users are very different.

  • Jhex@lemmy.world
    link
    fedilink
    English
    arrow-up
    136
    arrow-down
    1
    ·
    7 hours ago

    he not only he is pushing for a bad idea, he clearly missed the memo that Apple was mostly unaffected precisely because they had been slow to adopt AI

    • Auli@lemmy.ca
      link
      fedilink
      English
      arrow-up
      5
      arrow-down
      9
      ·
      6 hours ago

      They where jot slow they pushed really hard but failed to execute. I love how everyone seems to forget that.

  • hemmes@lemmy.world
    link
    fedilink
    English
    arrow-up
    7
    ·
    4 hours ago

    So I’m actually not an AI hater, and I love my iPhone, but there’s no amount of lipstick to make that piece of shit Siri work any better

  • northernlights@lemmy.today
    link
    fedilink
    English
    arrow-up
    61
    ·
    7 hours ago

    Sometimes I swear the job of CEO seems to be the easiest ever. Just follow whatever’s trending now. Seems so easy: start your day, see all headlines say “AI”, order a few people to put “AI” everywhere, sit back, relax and rack profits from investors who are just as brain dead.

    • LibertyLizard@quokk.au
      link
      fedilink
      English
      arrow-up
      1
      ·
      21 minutes ago

      I do think it requires some skill and sociopathy around being able to sell the biggest lies you can imagine so investors give you money.

    • shalafi@lemmy.world
      link
      fedilink
      English
      arrow-up
      35
      arrow-down
      1
      ·
      7 hours ago

      That’s because your mental image of a CEO is these big dogs. You will never read a story about a CEO doing a great job, only dumb fucks like Musk make the news.

    • jtrek@startrek.website
      link
      fedilink
      English
      arrow-up
      5
      ·
      4 hours ago

      They’re not smart or visionary. They’re just rich. They sell us a myth that they’re titans but it’s a lie.

    • frongt@lemmy.zip
      link
      fedilink
      English
      arrow-up
      16
      ·
      6 hours ago

      To be fair, they can’t just sit back, they also have to have a lot of meetings that could have been emails.

  • jmantothe64@lemmy.world
    link
    fedilink
    English
    arrow-up
    37
    arrow-down
    2
    ·
    7 hours ago

    Apple has been speedrunning problems and bad decisions since Ternus took over: the iPhone duo, macos 27 being buggy as fuck and making it difficult to disable the siri ai bs, the new macbook having an OLED that flickers so slowly it gives you eyestrain, the apple tv going from $150 to $300